Freddy’s Jeans: The Latest Innovation in the History of Jeans and Denim

young lady wearing denim jeans

For the denim lovers, explore the history of jeans including the innovative WR. UP® technology used in Freddy’s jeans.

Beginning in the 19th century in Paris, the development of the fashion design industry has experienced many innovations. For example, Bouffant coiffures and corsets were the norm before the First World War, above the knee cuts and bobs after it.

However, it’s not only the designers, who oversaw these radical changes in fashion. The fabric manufacturers and tailors also had their say – jeans are one of the most prominent examples of it. The innovation in jeans continues to this date, with the WR. UP® technology used in Freddy’s jeans  being the latest name in its long tradition.

The History of Jeans

Jeans fabrics are usually made of materials called denim. It is named after the Italian city of Genoa, where cotton corduroy used to be manufactured and called Jeane or Jean.

Jeans are the most versatile pants we can wear – both women and men. It was invented by Levi Strauss and Jacob Davis in 1873. Interestingly, Jacob Davis was a tailor with expertise in making rugged products like horse blankets, wagon covers, tents, etc.

Asked by one of his customers to make pants that will last long and withstand challenging tasks, Mr. Davis bought some Denim from Levi Strauss & Co. He then applied copper rivets in the pockets and flies to make the fabric much stronger. Once he teamed up with Levi Strauss and patented it, Jeans was born.

Since then, jeans have had the most prominent and revolutionary effect in the history of fashion. Started as a solution to the worker’s outfit, it is now being used in everything – from luxury clothing to handbags and purse.

Young lady wearing denim jeans

Indigo Colour and Skinny Jeans

Being the principal material of jeans, Denim brought its indigo dye to jeans. An organic dye made and exported from India from the ancient times, indigo dye is used to colour denim. Thanks to the innovations in synthetic dyes, jeans can now have almost any colour you want in them.

Once this impressively durable fabric caught the eyes of the designers, it went on to become a fashion phenomenon, a certain kind of lifestyle. The secret behind this massive success in transforming culture partly lies in the popularity of skinny jeans among the upper-class young enthusiasts.

WR. UP® Technology in Freddy’s Jeans

Invented and patented by the Italian brand Freddy, WR. UP® is the latest innovation in the evolution of jeans. This is an incredible manufacturing technique that uses stretch cotton and special silicone bands with a denim effect to make stylish and comfortable pants of all kinds.

The key specialities of Freddy’s jeans lie in their ability to enhance the feminine curves of a body. No matter which particular cut you choose, these jeans would smooth and sculpt your waist, hips, and thighs, along with lifting your bottom to make them look more appealing.

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