Effective Tips to Keep Readers Engaged With Your Blog
Getting a strong reader base starts with good content on your blog. With the right tactics, nearly anyone can gather a large readership for their blog, and an impressive subscriber list to brag about. But how do you keep those regular blog readers engaged and coming back for more?
One of the keys to keeping readers engaged is having something new for them to read. This means you need to blog regularly, whatever that looks like to you. The more often you post, the more likely you will be to gain new readers, but post too often, and readers will not have time to consume it all. So how often should you blog?
- Daily: You can blog daily if you keep posts short and sweet. These are 400 to 600 word posts that inform the reader about one simple thing. They have one central point and only take a few moments to read. An example could be about a particular experience for that day, like a hobby, or an update on your weight loss goals for that day.
In addition, always use images in these shorter posts. Since you can’t describe as much because of the lower word count, using photos will help fill in the gaps and paint the picture for your readers. You don’t have to shoot photos yourself if you don’t want; you can use stock black and white images to save time.
- Two to Three Times a Week: You can blog two to three times a week with a little longer post that offers more detail, but don’t go overboard here, or your readers will start to develop content fatigue.
- Once Every Week or Every Other Week: You can create longer, more informative posts this way, but you can potentially lose readers looking for more regular writing if you are not careful.
However often you choose to blog, ensure you inform your readers about how often your blog will be updated, and of course, stick with that schedule. If you falter, so will your readership, and you will lose the engaged audience you have built. You absolutely need to have fun with and enjoy the time you spend blogging, but if you want it to be successful, you need to schedule for it like you do your other commitments.
Understand Types of Users
When it comes to the internet, there are four basic types of users, and it is helpful to understand them when you are choosing what kind of content to create and how often to create it.
- Streakers: These are users who are just looking for quick answers. Those 400 to 600 word posts are ideal for them. The more concise and precise your post, the better.
- Strollers: These users are looking for more detailed answers, and the 600 to 1,000 word post that is a little more in-depth is more appealing to them.
- Studiers: These are users who are doing research, trying to understand a product or topic thoroughly. Long-form, well-cited content appeals to them, and posts over 1,000 words and up to 3,000 words will be more likely to satisfy their curiosity. These users are also more likely to share with friends and leave comments.
- Researchers: The rarest type of user, these users are looking for white papers, case studies, and in-depth information on a topic, industry, product, or business.
Notice how in some ways, these line up with the frequency of posts in the previous section. Streakers may tune in for a daily bit, strollers come a few times a week with a little more interest, and studiers will stay for your long-form content that you create less frequently.
Which category do most of your readers fall into? The key is to know your audience. There is enough data on consumer reading habits that this can be relatively easy to deduce.
If you have a mix of readers, which most bloggers do, you will have to create some content for each.
The Danger of Multiple Blogs
Many bloggers think the solution to keep a wider readership is to have multiple blogs or websites to appeal to multiple different types of readers. Most of the time, this is not a good idea. First of all, it can get expensive to own more than one domain name. The cost may look small at first, but the design and hosting fees add up.
Second, multiple blogs mean that you must do a much larger amount of writing on a wider variety of topics. Two sites are twice the work, three is triple the amount, etc. The time you spend writing and researching so many topics, and definitely the money you’ll have to invest, can probably be better spent elsewhere.
Also, since the sites are not connected as far as Google and other search engines are concerned, each gets its own ranking and signals from links. This means you could have two of your own sites competing for ranking in the same search engine results page. While this may seem like a good idea at first, two rankings do not equal twice the traffic. In fact, sometimes it means that one site is robbing traffic from the other.
This is always a tough subject. You are going to get outreach from writers and link farms simply trying to build links for their clients, but you can also get some great writing without having to create it yourself.
This does a few things for you. First, it allows you to post more content more often because someone else is creating additional, quality content that you can showcase. Second, it adds perspective and expertise to your blog on a topic that you may understand, but don’t excel in.
If the writer is an expert in your field, they lend you credibility, and you may even be able to make a trade and post on their blog as well, expanding your own audience. This variety of authorship enhances your site credibility. It also keeps readers engaged because it introduces them to unique voices that are not yours, but whose work reflects yours and compliments it well.
Keeping readers engaged might seem tougher than it is actually is. Readers are hungry for good content, and information that is relevant to their lives. Provide it for them regularly, understand who they are, avoid the multiple blog trap, and use guest contributors to keep things fresh and exciting for your readers.
This is a collaborative post