Browsing Tag:

Twitter

How to get noticed on Twitter easily

Welcome to Twitter
Image by Photo Mix from Pixabay

Twitter isn’t like either Facebook or Instagram, it is one of those platforms where you can consistently engage with people without fear of being blocked or unfollowed. Whilst twitter doesn’t have the user base of Facebook and Instagram, it is still a valuable tool that you can utilise to increase your business and brand visibility, but how can you easily get noticed on twitter? Don’t worry, we’re here to help.

Tone is Everything

Twitter is slightly more complex than Instagram when it comes to you putting content together. The first thing that you need to consider is your business and brand message. You want to make sure that your audience can understand your tone and intonation when you tweet, and you will need to keep this consistent. Make sure you have a clear idea of how you want to sound to your audience and be clear on your message, but always make sure you sound human! 

Content

Your feed doesn’t need to be as curated as Instagram, but you do need to consider your content releases in the same way. Make sure that all your content has the same high quality feel as anything else you would want to put out and build a buzz around it. You can tease your audience by offering content that works as a promotion for an upcoming release, this will draw more users in and help get you noticed. The higher the quality the more professional you look and the more you can build a buzz around your release the more people are going to want to be involved with your company and your products.

Don’t be afraid to post!

We’re always hearing about the goldilocks time to post on social media, we also hear a lot about the social faux pas of posting too much too often. On Facebook and Instagram, this is entirely possible, especially if you are posting promotional photos constantly to your audience. Twitter moves a lot faster than Instagram and Facebook so you can post more frequently, but you do want to make sure that you keep mixing it up. Don’t just post the link to your website time and time again, ask your followers to interact and have fun with them. The more your posts seem like you are a human and the more you interact the more you will get noticed.

Make The most of retweets

Retweets are an amazing and free way to get you noticed very quickly, especially if you are getting yourself involved in important conversations that your target market and audience are having.  If there is a big event going on or some breaking news that directly relates to you and your business, retweet people that reflect your view and give a commentary you agree on. This can increase the visibility of your profile and you can get noticed from likeminded people and thus increase your following.

Hashtags

We can’t even begin to explain how important hashtags are, they are twitter currency and you need to know how to use them. Make sure that you use ones that directly relate to what you are saying, you don’t want to look like you are just jumping on the bandwagon, and you also want to make sure they are the ones that will get you seen. Look for trending hashtags on a daily basis and see which one you can use to insert yourself into the conversation and get yourself noticed. Utilise big holidays, events, local events and other things that are going on and work yourself into the conversation, it is the easiest and fastest way to get yourself noticed!

Interact 

You can either do this yourself, manually or with the help of a third party such as Twesocial or Tweeteev. But, to be frank, there is little to no point in having a twitter account if you aren’t willing to interact with others. One of the amazing things about twitter is that it can break down the barriers between consumers and businesses. Here is your time to shine! Show customers why they want to buy from you, be funny, smart, witty and attentive. If you treat your customers like they are people and you look like a human rather than a faceless corporation, you will get noticed and people will want to interact with you. 

Final Thoughts


Twitter doesn’t have to be difficult to navigate and as long as you use all the tools correctly, it is super easy to get noticed very quickly. Make sure your interaction and content are always high quality and reflect the mission, values and goals of the business, but you want to show your target market and audience that you are human and have a sense of humour and worth behind your feed. Remember that twitter is fast-moving, and you need to keep on top of it to be remembered by your audience, use the latest hashtags and retweet important items from relevant people and businesses to keep yourself in the conversation. 

This is a collaborative post

The Ways to Grow a Twitter Following That Really Matters

Twitter
Image by Thomas Ulrich from Pixabay

Twitter is the fastest moving social media platform out of all of them. Unlike Instagram, you have an estimated 2 tenths of a second to impress someone before they scroll past you and forget about you forever. In this day and age, you are left with little to no time to grab people’s attention and get them interested enough in your content for them to follow you.

Like all other social media platforms, you want to have a good following on Twitter, the more people that follow you, the more people you are exposed to and the more your business grows, so how can you grow a Twitter following that really matters?

Of course, you can outsource your growth to a third party. But there are safety concerns that come with that. Botting is often used and that requires a proxy to stay safe.

Make A Note Of Your Goals and Values

If you are a new business, an established business or attempting to become an influencer, you want to make sure you know and keep to your goals and values. This may seem basic, but people don’t like mixed messages. If you keep to your goals and values, you are more likely going to find people who have similar views, who will also follow people with those views. As long as you keep to your core beliefs, you can access an entirely new market of people that will champion your business or brand.

Look For Locals

Twitter doesn’t seem as though it would be a platform that would support local endeavours, but thankfully, we were wrong about this. Twitter is one of the best ways to look for, engage with and work with local people and businesses. You can get involved in your local community, events and organisations just by looking through twitter and seeing what you are missing. This will also help build a meaningful following from local people who will want to work with you as a local entrepreneur.

Support A Good Cause

If you see your competitors supporting a good cause, or retweeting actions from a charity or NGO that they support, this is something to take note of. Find a cause that you whole heartily believe in and that matches your values and goals and engage with them! You will find that you can start a conversation with their audience and build meaningful rapport with people who you may otherwise not have had access to. Conversation is the key to growing your following, if you support a good cause, you may find yourself accessing amazing people that will support your goals.

Plan Your Linked Content

Unlike Instagram and Facebook, you can get away with limited planning when it comes to content. Most of Twitter is about audience engagement, starting discussions and just generally being present, but you still do need to plan the content that you are going to post. Don’t be that account that just links the same photos to the same websites, tweeting about the same deals and discounts. You want to create interest in your feed and content so why not be interesting? Offer your followers a special discount if they retweet, or you can offer a call to arm. The first 100 people to retweet will get an exclusive deal on your website. There are so many ways that you can be creative and increase a meaningful following on twitter.

Look at your competitors

Twitter is an amazing resource of new markets and untapped resources, but one way you can create a more meaningful following is by watching your competitors. People use Twitter as a last resort when the company they have bought from or are working with have failed to uphold their end of the bargain. People will publicly shame them on their feed in the hope of eliciting a response from them. Monitor your competitors feed and see how people talking to them and how the business is handling them. If it looks as though the customer isn’t getting their issue resolved, direct message the customer to see if you can help in any way. It is an underhanded tactic, but one that many companies wear by to not only increases their following from interested parties, but it can also increase lead generation and sales.

Final Considerations

Twitter is an exceptionally fast-moving platform that can be difficult to use and navigate, especially when it comes to getting meaningful interactions and followers. As long as you stay true to your core business values, ideas and principles you should have no issue reaching out and engaging with like-minded people. There is a lot to be said for engaging with larger social and environmental causes, even if it is just as a means of starting conversations (whilst we don’t advise doing this on the back of just generating interest in your business, it is a strategy that some deploy.) Stay true to your business ideals, keep you content engaging and different and don’t let other businesses take your meaningful following because you didn’t deal with a customer in the correct manner!

This is a collaborative post

%d bloggers like this: