The commercial real estate market is very dynamic. These changes dictate the needs of customers that need to be catered for by real estate investors. Investors that don’t embrace these changes are bound to fail with a thud. As a matter of fact, the impact of emerging trends in 2018 is felt all around the sector. Although the majority of trends last only for a few years, there are some that have passed the test of time. Despite the fact that there are many trends in the marketplace, a real investor must choose the changes that matter the most to potential buyers. On the other hand, a property that comes with the latest trends will command a higher price tag. Below is a list of trends that will shape real estate in 2018.
Online Presence Still Wins
It’s obvious that there is stiff competition among real estate developers. This is because new entrants will continue to flood the market. However, it’s the brands that are seen the most that will continue to attract more customers. In fact, most real estate companies will continue to optimize their websites to increase their chances of coming first in the search engine results.
The buyers have also embraced the internet as a reliable source of house deals. In this day and age, buyers are no longer searching for homes in newspaper classifieds. They prefer to use the internet to check the latest listings in real time. The advantage of using the internet is that buyers and sellers can get information at the click of a button.
Social Networks are here to Stay
Social networks such as Facebook, Twitter, Instagram and Pinterest will continue to be used as the main channels of marketing. This is because they offer unlimited opportunities to create awareness of a brand. The advantage of social networks is that they provide a ready market for products and services. In 2018, more and more agents and property managers will continue to use social networks to market their services. Besides that, the potential customers will be alerted about new listings via social networks. Facebook, in particular, will remain as the undisputed champion because it has the highest number of users.
Smart Homes will Rule the Market
Smart homes have actually become a phenomenon. Buyers now want homes that come with smart security features such as doorbells, surveillance cameras and lights. At the moment, smart homes are a preserve of the rich. But the situation is bound to change as these features become available in houses that are reserved for low-income earners and middle class. Investors that target middle class will incorporate these features into their properties in an attempt to get an edge over their competitors.
More Niche Sellers on Board
2018 will see more sellers in real estate making a niche for themselves. The agents that sell everything in the sector will be phased out. At the moment there are already agents, investors and brokers that target rich customers. This bunch of professionals sell houses that are worth a million dollars to celebrities and politicians. Besides that, there are sellers that strictly deal in affordable houses. This has made it easier for buyers to find the kind of properties that they are interested in.
Generation Z has Landed
Just so you may know, generation z refers to people that came into this planet not earlier than 1995 onwards. The number of customers that fall into this category is rising every day. In fact, the majority of generation z are still pursuing further studies in colleges and universities. Real estate investors have actually recognized their arrival and they have already started developing properties that are tailored to their specific needs.
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